How do I get an outstanding brand identity?
“Jo is great! Unlike other designers I have spoken to she really takes the time to get to know the client and their business.
The logo she created for me is AMAZING but more importantly it was designed with my business needs in mind. I can whole heartily recommend Kabo.”
Charlie Hart Fitness
We love a chat with a new customer! So we like to spend 30-60 minutes on a video call to learn more about what you do and what you need.
You can’t create a great brand without a deep understanding of the business behind it. So we take the time to find out more about your business, your customers, who you want to attract to the business (and who you don’t!).
Jo uses all of this information to help build a brand identity that perfectly matches what you do. It also has the added benefit of reassuring you we fully understand the project!
Once we’ve got all the information we need, we’ll send you a proposal that details exactly what we’ll do for you and how much it will cost.
Once the paperwork is out of the way, Jo gets to work designing your visual identity. We’ll provide up to three concepts for you to review, and then listen to your feedback. We’ll tweak your chosen concept, listen to your feedback again, tweak some more and so on until everything is just right.
This is the best bit of the process. We’ll send you all your shiny new brand assets, ready to unleash upon the world! You’ll get your logos and design assets in all the file formats you need, so you can use them wherever you need to.
We’ll also send you a brand style guide, which shows you (and any future suppliers) how to use your brand assets to make your brand look consistently good anywhere and everywhere!
The legal bits
Finally (and really importantly!) we’ll hand over the IP to your logo so you own the critical brand asset underpinning your entire visual identity!
We won’t abandon you
But you won’t need to ask a new designer to take on work they’re not familiar with. We’ll be ready to support you, keeping your brand assets up-to-date as well as supporting any day-to-day design needs you might have.
From brochures to flyers, business cards to social media templates, Jo can handle anything you throw at her. Your familiarity with her and her familiarity with your brand identity means you’ll find it quicker and easier to ask Jo to handle your design needs than to bring someone new onboard.
Thank you so much. x”
Sales & Lettings Director, Harvey Robinson
From “how long will my branding project take?” to “what’s an AI file?”, we’re always happy to answer any question you might have (none of them are daft!)
Here are some of the ones we answer most often. But if you have a question that’s not listed here, don’t hesitate to contact us. We’re always happy to help!
How long will my branding project take?
- The scope of work to be done
- How quickly our client can provide feedback
- The number of revisions
The easiest way to find out how long your branding project will take is to ask us! Get in touch and we can give you a personalised estimate.
What files will I get?
- AI for future file type exporting
- EPS for compatibility
- PDF for print
- SVG for your website
- PNG for general online use
- JPEG for those times a third party can’t accept any other files type
Who do you work with?
We tend to work with businesses that either:
- Have marketing teams of 1 – 5 people;
- Are established owner-operated, or;
- Are startups with a clear plan and a little funding in the bank.
How much will it cost?
Of course, complex projects that need a large number of assets tend to cost more.
The truth is that every project is different, so the only way to know for sure how much it will cost is to tell us about it!
For ongoing support we work with our clients on an hourly rate basis. Our hourly rate is £55/hr (exc. VAT).
I don’t need a full rebrand. Can you refresh my brand instead?
Why do I need brand identity guidelines?
Brand identity guidelines help internal teams and external suppliers use your assets properly and consistently so that your brand stays consistent and always gives your audience the right impression of your business.