Prima Women’s Health

Website Design | Branding

The client

Prima Women’s Health are the first practice in Cambridge to solely provide women’s health and pelvic floor physiotherapy.

They specialise in physiotherapy services for pregnancy, postpartum care, pelvic & sexual pain and menopause.

The solution

We loved working with Kathryn, who is adored by her clients. She combines real technical expertise with a beautiful softness.

Her brand and website embody this, showcasing her knowledge with branding and assets that add softness without falling into the script font ‘girl boss’ style that so many women owned businesses feature.

The site features incredible customer reviews to showcase social proof.


The Prima Women’s Health brand features a modern serif font in a feminine but not overtly girly pink.

It’s supported with a wide colour palette, curvature and custom iconography to ensure the brand is recognisable everywhere.

Acuity integration

The business has a wide range of services, covering physiotherapy, pilates, coaching, ultrasound and more.

We integrated Acuity with the website to allow the booking of individual services from relevant pages, while keeping it all easy to manage from the backend.


The website features a blog template, allowing Prima to upload blogs easily from the backend and have it styled correctly on the front end without any additional work.

Each blog features internal linking to assist with SEO, and a booking CTA to capture potential customers.

We can’t wait to hear from you

Whether you have some questions or you can’t wait to get started, get in touch so we can have a chat about what you need and how we can make that happen for you.