The Marketing Meetup
They reach over 40,000 marketers across the world with in-person events, webinars, a podcast, genuinely useful emails, a jobs board and more.
The founders, Joe & James, are truly lovely people who created a safe, inclusive and supportive community for their industry. We have a lot of fun working with their expanding team, with regular projects to support and extend the website and CRM capabilities.
Penni has made a complex website easy to use for us. That’s no small thing: her work has saved us many hours every week.
I usually come to Penni with problems, and she leaves me with solutions. No fuss, just brilliance 😊 They’re some of my favourite people to work with, and I would happily recommend them time and again.”
Co-Founder, The Marketing Meetup
The business had previously depended on attendees booking via third party events site Meetup.com. Come 2020 they had a strong new focus on Zoom for webinars, but wanted booking through their own website and data captured to their email marketing tool.
Beyond this initial project we’ve worked closely over the years with the team expanding site functionality and integrating everything to work seamlessly with Hubspot.
The Marketing Meetup can capture all the events booking website traffic on their own website, increasing site dwell time, and the likelihood of events attendees reaching their other content.
All data is captured and fed into Hubspot, allowing them to easily reach their audience.
The section had to have complex filtering, summarise a range of information and allow website visitors to review each course.
A brilliant technical challenge, and very much Penni’s happy place, we’re thrilled with the results.
Moving CRM and marketing automation systems is never a small challenge, and when The Marketing Meetup decided to move over to Hubspot we were happy to support them.
From data migration, to employee training and website integration we’ve helped them get Hubspot running and working seamlessly with their website.