The Marketing Meetup

Web Development

The client

The Marketing Meetup is a positively lovely community for marketers.

They reach over 40,000 marketers across the world with in-person events, webinars, a podcast, genuinely useful emails, a jobs board and more.

The founders, Joe & James, are truly lovely people who created a safe, inclusive and supportive community for their industry. We have a lot of fun working with their expanding team, with regular projects to support and extend the website and CRM capabilities.

  • community
  • events
  • webinars
  • everything
  • podcasts
  • jobs
  • emails
  • workshops
  • community
  • events
  • webinars
  • everything
  • podcasts
  • jobs
  • emails
  • workshops

Kind words

“Penni and Jo are wonders. Kind, attentive, smart – and just great people who do good work.

Penni has made a complex website easy to use for us. That’s no small thing: her work has saved us many hours every week.

I usually come to Penni with problems, and she leaves me with solutions. No fuss, just brilliance 😊 They’re some of my favourite people to work with, and I would happily recommend them time and again.”

Joe Glover
Co-Founder, The Marketing Meetup

The solution

Swapping models from in-person events to webinars, The Marketing Meetup needed help getting their website to support the new model.

The business had previously depended on attendees booking via third party events site Meetup.com. Come 2020 they had a strong new focus on Zoom for webinars, but wanted booking through their own website and data captured to their email marketing tool.

Beyond this initial project we’ve worked closely over the years with the team expanding site functionality and integrating everything to work seamlessly with Hubspot.

Events booking

We’ve integrated Zoom and Eventbrite with the website, and made use of WordPress custom post types and custom fields to keep this all on brand.

The Marketing Meetup can capture all the events booking website traffic on their own website, increasing site dwell time, and the likelihood of events attendees reaching their other content.

All data is captured and fed into Hubspot, allowing them to easily reach their audience.

Courses

In collaboration with their sponsor, Cambridge Marketing College, The Marketing Meetup wanted a completely custom new website section. This section features a huge range of marketing qualifications, aiming to be the place for marketeers to suss out which course might be best for them or their team.

The section had to have complex filtering, summarise a range of information and allow website visitors to review each course.

A brilliant technical challenge, and very much Penni’s happy place, we’re thrilled with the results.

Hubspot

Moving CRM and marketing automation systems is never a small challenge, and when The Marketing Meetup decided to move over to Hubspot we were happy to support them.

From data migration, to employee training and website integration we’ve helped them get Hubspot running and working seamlessly with their website.

We can’t wait to hear from you

Whether you have some questions or you can’t wait to get started, get in touch so we can have a chat about what you need and how we can make that happen for you.

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