VA Mortgages
Website Design | Branding | Stationary
Project
Challenge
VA Mortgages are an independent whole of market mortgage advice company. Established in 2000, their business has built an exceptional reputation. They have grown consistently from word of mouth, referrals and repeat customers.
The team at VA Mortgages approached Kabo Creative looking to bring their website up to speed, to support them as they continue to expand. They also wanted to modernise their logo and branded materials, with a redesign that payed homage to their original logo designed back in 2000.
Results
Following a full redesign of VA Mortgages’ logo, website, business stationery and social media profiles, the Kabo team set to work on their SEO strategy.
Combining the professional new design with a keyword and backlink strategy, lead enquiries through contact forms and livechat functionality are increasing steadily month on month.
The website redesign included management of Google Analytics, enabling website conversion measurement. The team can now measure which traffic source produces the most leads and attribute their marketing spend based on solid data.
Website Redesign
Fully responsive design
No website should be designed in 2018 without responsive design at its core. Using breakpoints and columns, the website collapses into fully responsive views dependent on screen size.
Mobile first design ensures extra elements disappear to enable a logical display on smaller devices.
Website Development
Delivered to last
Kabo deliberately uses platforms that are built to evolve. To future proof client websites we:
- Design WordPress websites, the most widely used CMS
- Build on a parent theme supported by a large development team, known for continuous updates and support
- Create custom child themes, to keep your site’s unique elements safe from updates
- Host our sites with a market leading webhost, who adopt latest practices such as automatically offering HTTP2
Measurement & Analytics
Ready for ROI
A beautiful website is essential for any modern brand meaning business. But websites are more than a pretty advertisement. Modern websites should be a central measurement tool for any digital marketing efforts.
If you spend money on SEO, advertising or social media, you need to know if it is working. The VA Mortgages website has been delivered with Return on Investment (ROI) in mind.
Combining Google Analytics Goals with Google Tag Manager, the contact forms are set up to measure lead generation.
If you have a lead generating website, but no measurement in place, check out our handy guide to measuring contact form conversions using Google Analytics.
In addition to measurement, launch services were included to make sure the website performed from day one:
- Google Search Console submission, including sitemap
- On-site SEO
- Google My Business and Google Analytics configuration
- Social media branding
“Kabo did a great job on our new website, and refreshing our logo and branding.
They really know their stuff and we are beginning to see increased web site traffic and resulting clients already. I can highly recommend them to anyone looking for a cutting edge design agency.”
Sara Partridge
VA Mortgages
Graphic design
Brand identity & logo refresh
Taking the original VA Mortgages logo, our designer set to work creating something modern but paying homage to the original design. It was important that existing customers could easily recognise the brand.
Combining the brand’s name ‘VA’ with the recognisable brand colours and triangle shape created a square format that can be used across social media platforms. Incorporating the full text, the new rectangular logo features the brand name prominently.
Kabo supplied letterheads, business cards, email signatures and social media cover images as part of the redesign process.
